Southern Fowler began in the fall of 2015 when founder and president Jode Hewett started selling hats with his original hand drawn logo from 2012. Jode along with help from some great friends sold hats for the first few months before releasing t-shirts in October of 2015.
Business started growing right away and our customer base continued to increase. Then in mid 2017 we came under fire from a large well known brand for infringement due to our brand gaining market leverage. Moving past that Jode has always wanted our designs to be original and so he chose to re-brand the business and he released our new logo and branding in the fall of 2018.
After introducing the new branding, business reached a new level with a huge following on social media and an even greater customer base. In 2019 we brought our first full color prints to the market and again our customers responded and instantly loved them. Along with the new designs we brought in an all American made and grown 100% pima cotton shirt. These shirts known across the industry as the softest, longest lasting shirts on the market. It's always been our goal and will continue to be our goal to bring the highest quality products to our customers.
When I started Southern Fowler in 2015 even though I had set high goals for the business I set each goal with a few keys in mind. First and foremost I want to give God glory in everything I do including this business. Second I want to stay original with our designs of shirts and hat patches. Third to not let anything hold me back from what I know I can achieve. I can say now moving forward I have continued to insure those three keys have a place in everything that I do. I am honored to see the business growth this far and the future looks to be even better.
Founder & President
Life is short and I don't want to waste anytime on my clock
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Our Conservation Partners
Giving back to insure that hunting, fishing and the outdoors can be enjoyed by generations to come is necessary. It's because of these great partners that we get to continue to do what we love.
Quality Deer Management Association
The leading whitetail organization dedicated to conserving North America's favorite game animal. We are hunters from all walks of life who share a passion for white-tailed deer. We believe it is our responsibility to ensure the future of white-tailed deer, wildlife habitat and our hunting heritage.